Web and mobile OTT apps
Built for live and on-demand content
BROADCAST
Social TV & OTT Platform
Connected Social TV and OTT platform for multi-channel distribution, second-screen engagement, and unified audience analytics.
United StatesApp DevelopmentAIBroadcast and Digital Media
IndustryBroadcast & Media
RegionUnited States
Services3
Duration20 weeks
Overview
A regional media company operated across linear TV, online streams, and social channels, but each existed as a separate experience. Audiences had no reason to stay engaged across platforms, and the broadcaster had no easy way to measure or monetize cross-channel interaction.
The Challenge
- Fragmented viewing experience with no unified audience journey
- No second-screen engagement or viewer discussion around content
- Audience data siloed across platforms with no consolidated analytics
- Content management required separate workflows for each distribution channel
- No real-time interaction capability during live broadcasts
What We Delivered
Neurixmedia designed and built a complete OTT platform with integrated social engagement features across web and mobile.
Real-time audience interaction
Polls, reactions, comments, and social sync with live broadcast
Second-screen companion experience
Event-driven programming with synchronized viewing
Unified content management system
Editorial publishing under control of a dedicated CMS
Recommendation and content personalization tools
Tailored discovery across the library
User onboarding and profile experience
Profiles, preferences, and watch history in one journey
Platform Screens
Mobile app flows across onboarding, discovery, social engagement, live TV, and playback — built for multi-channel distribution.
Technology Stack
ReactReact NativeNode.jsWebSocketAWS Media ServicesCDNCustom CMS
The Outcome
0Content publishing workflows
0Audience engagement for linear TV
0Monetizable platforms
- Average session duration increased through interactive features
- Live audience engagement rates exceeded traditional broadcast metrics
- Content publishing workflow reduced from hours to minutes with unified CMS
- Audience retention improved across on-demand library
- Platform positioned the broadcaster as a digital-first media operator
Scope of Work
Strategy
UX Research
UI Design
Development
Broadcast Integration
QA
Launch
Training
Optimisation
Have a similar challenge?
Let's discuss how we can help your business achieve the same results.
