HEALTHCARE
Brand Identity and Web Relaunch
Complete Brand System & Digital Presence Rebuild
United StatesBranding and Creative DesignWebsite Development
IndustryPremium Lifestyle & Wellness
RegionUnited States
Services2
Duration14 weeks
Overview
AURELYN STUDIO, a premium lifestyle and wellness brand, had grown organically but never invested in a structured brand identity. Their website was outdated, their visual language was inconsistent across touchpoints, and potential clients could not clearly understand what the brand stood for or why it was premium.
The Challenge
- No formal brand identity — logo, colors, typography, and tone varied across materials
- Website was 4+ years old with poor mobile experience and slow load times
- Customer journey from discovery to enquiry had no clear path
- Competitors in the space had significantly stronger digital presence
- The brand's premium positioning was not communicated visually or structurally
What We Delivered
Neurixmedia created a complete brand identity system and rebuilt the website from the ground up.
Logo system with primary, secondary,
Logo system with primary, secondary, and icon variations
Complete brand guidelines covering color,
Complete brand guidelines covering color, typography, imagery, tone of voice, and usage rules
Website redesign and development
with modern UI/UX, mobile-first approach
Customer journey mapping
with optimized conversion paths
Content strategy
with homepage, service pages, and portfolio structured for enquiry generation
Social media brand kit
with templates for Instagram, LinkedIn, and stories
Project Visuals
Technology Stack
FigmaNext.jsTailwind CSSHeadless CMSCloudflareAnalytics
The Outcome
0Qualified enquiries (first quarter)
0Core Web Vitals score
0Brand consistency across touchpoints
- Qualified enquiries increased approximately 3x within the first quarter post-launch
- Average session duration improved significantly on the new site
- Brand consistency achieved across all digital and print touchpoints
- Mobile performance improved — site scored 90+ on Core Web Vitals
- Social media engagement increased with consistent, branded content templates
Scope of Work
Brand Strategy
Identity Design
Brand Guidelines
Website UX/UI
Development
Content
Social Kit
Launch
Optimization
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